Kristen Johnson
Co-founder and Principal
Kristen helps clients leverage their first-party data and custom research to form cohesive views of company health. She is passionate about start-up life, evangelizing data, and building results-driven teams. As a founding member of Common, she also leads the company’s business development and marketing efforts.
Kristen started her career in consulting at ZS Associates before moving brand-side. Her 15+ years of experience has enabled her to hold leadership positions in analytics and insights across a variety of business models (traditional ecommerce, at-home try-on, subscription, kiosk, and retail). Kristen has a proven track record of collaborating with functional leaders to make data-driven decisions and has been entrusted with leading large transformative projects spanning from data warehousing to customer segmentation.
Outside of work, Kristen enjoys spending time with her husband and two young children, attending book clubs, playing golf (not competitively), and playing Wordle (competitively).
Josh Beckett
Co-founder and Principal
Josh helps clients make data-driven decisions by building up or augmenting their business intelligence capabilities. As a founding member of Common, he supports the success and development of our shared analyst and strategic support team.
Josh’s experience has crossed many functional disciplines, and concentrated with consumer businesses. He earned a BBA from the University of Michigan’s Ross School of Business before starting his career in consulting for Mercer. He then moved to analytics and strategy roles at Redbox before starting the business analytics team at Trunk Club. Josh worked at Trunk Club through its acquisition by Nordstrom and managed a Data Science & Analytics team for Nordstrom.com before founding Common.
Outside of work, Josh enjoys time with his wife and two kids, listening to podcasts (from This American Life to Slow Burn to Armchair Expert), playing paddle, and is an avid University of Michigan sports fan.
Kevin Price
Co-founder and Advisor
Kevin is an experienced CFO and operator of venture and private equity backed growth businesses. Common was founded from the idea that there should be a more accessible and accelerated way to implement business analytics than having to start from scratch building and internalizing expensive teams and scarce talent. Kevin has successfully implemented the Common outsourced and augmented analytics team in multiple CFO capacities.
In addition to being positioned as a client, Kevin advises the team from the viewpoint of one of Common’s primary stakeholders, the CFO and executive team.
Outside of work, Kevin spends the majority of his time with his wife Rachel and two young kids. When he has a moment he enjoys playing piano or indulging in a modern TV series with a touch of 80’s and 90’s nostalgia (think Cobra Kai, Stranger Things, and yes…even This Is Us).
Anastasia Raftis
Analytics Manager
Anastasia supports clients via her wide range of analytical and business intelligence capabilities. She provides data driven analysis to help clients understand performance and feel confident in their decisions. As a founding team member of Common, she helps support the team by her willingness to jump in on projects and provide recommendations.
Anastasia started her career at Publicis Sapient in agency operations and later transitioned to digital analytics. She then moved to Trunk Club where she worked cross-functionally to provide data and BI support for multiple departments. Anastasia has a passion for problem solving, which has led to her experience across a variety of business models. She understands the importance of communication and collaboration to ensure success and is often a data liaison between a variety of stakeholders. Her technical expertise includes A/B test optimization, Tableau, Looker, SQL, Excel, and more.
Outside of work, Anastasia loves traveling, exploring new restaurants and bars in Chicago, supporting her Greek heritage through the Pan Icarian Brotherhood and most importantly spending quality time with her family & friends.
Maureen Butler
Senior Analyst
As a valued partner to clients, Maureen democratizes data to drive their businesses forward. With a keen eye for data and a passion for uncovering actionable insights, Maureen leverages her expertise to support informed decision-making. Her technical expertise ranges across a variety of tools such as Looker, Tableau, Snowflake, Excel and more.
Before joining Common, Maureen began her career at Jet.com (acquired by Walmart eCommerce) in merchandising, then pivoted to business intelligence at Foxtrot, a Chicago-based startup.
Maureen attended the University of Notre Dame where she earned a B.A. in International Economics with a concentration in Spanish. There, she was a member of the Women’s Basketball team and a part of their National Championship run.
In her free time, Maureen enjoys spending time with her family and friends, going for runs along Lake Michigan, needlepointing, and rooting on Notre Dame and Detroit sports.
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