BI Capabilities For A High-Growth DTC brand

How Common Insights guided a DTC beauty product disruptor into a new era of business intelligence and analytics.

Team Augmentation

Via advisory or hands-on keyboard work.

Advisory

Expert POV to help support C-suite & Leadership.

Fully Outsourced

Results like internal team,
but better.

Case Study

Common Insights began its engagement with a young DTC beauty brand in an advisory role, acting as a highly-experienced resource and sounding board for the brand as it contemplated revamping its entire analytics and business intelligence (BI) ecosystem.

Once the decision was made to move forward with the analytics and BI overhaul, Common Insights adopted a more involved team member role. Coordinating with teams across multiple continents, Common Insights led the multi-year project from initial due diligence to vendor exploration and selection, and finally implementation and training. After two and a half years, Common Insights continues to help with infrastructure modifications and report creation.

Industry: DTC Retail – Beauty

The Problem

The quickly growing DTC beauty brand was faced with a challenge many nascent companies encounter: the bare bones and “good enough” data infrastructure, BI tools, and reporting processes that were once sufficient no longer provided the function nor the support the company needed.

The Approach

Common Insights worked hand in hand with the client to ensure a smooth transition as it upgraded its analytics and BI suite. Key wins include:

  • Owned the implementation process from start to finish (i.e., ensured executive buy-in, sourced vendors, wrote data requirements, stood up Looker, QA’d the data pipeline, trained stakeholders, and created automated reports)
  • Established and maintained strong relationships with teams across functions (executive, finance, engineering, marketing) and cultures (American and European)

The Results

Common Insights’ expertise and hands-on work helped the client evolve their technological and analytical capabilities, allowing them to effectively scale their business. As part of the engagement, Common Insights developed performance metrics and built automated Looker dashboards to measure the success of a new category launch; this made it so the client could quickly evaluate the launch and shift strategy where necessary.